Beautification & Community Improvement
America’s beauty is everywhere you make it.
Our organization’s mission revolves around a core belief that beauty is a silent but powerful force that makes communities safer, healthier and more livable. “Beauty” is in our name, it’s the result of everything we do and it’s what our organization is all about – citizens, government and businesses uniting to create better communities and contributing to a more beautiful world. We know that when a community and its residents unite with beautification as a common purpose, transformations occur not only in the physical surroundings, but in the hearts and minds of everyone involved.
America’s cities and towns are being transformed by visionary community leaders who recognize the value of beautification to attract residents, draw tourism, sustain economies, and repel the elements of blight and decay.
Incorporating visual beauty into public spaces has proven to be an effective method for raising property values, reducing crime, enhancing the local economy, and improving public health. Keep America Beautiful affiliates incorporate a variety of practices that create and enhance their communities, including: