Mission

New Mexico Clean & Beautiful’s mission is engaging individuals to take greater responsibility for improving their community environments.

As a statewide program and state affiliate with Keep America Beautiful, Inc., New Mexico Clean & Beautiful is the state’s leader in litter control and beautification. The program’s main objective is to invest in local governments by annually awarding grants to local programs that undertake litter control through elimination, education and eradication, beautification; recycling; graffiti and weed eradication.

In addition, New Mexico Clean & Beautiful coordinates two statewide cleanups each year (Great American Cleanup in spring and Trek for Trash in fall); provides leadership to local Keep America Beautiful Affiliate Programs; and organizes the Litter Control & Beautification Advisory Council.